10 Art Business Books to Ignite Your Art Career

There are over 73,000 results for “Business of Art” books on Amazon. That’s overwhelming! We’ve curated the list down to our 10 favorites.

These art business books will help grow your career whether you need advice on art marketing, legal issues, selling or grant writing.


The Artist’s Guide: How to Make a Living Doing What You Love

Author: Jackie Battenfield

Jackie Battenfield, a successful artist and professional development coach, wrote this comprehensive guide to teach emerging and mid-career artists how to build and maintain a professional art career. Battenfield provides strategies for all aspects of the job – marketing, online promotion, grant writing and portfolio development. It’s all easy to comprehend through her real-life examples, illustrations and step-by-step exercises. Keep this book by the nightstand!


I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion

Author: Alyson Stanfield

“Enjoy sharing your art as much as your enjoy making it.” – Alyson Stanfield

Self-promotion is a big part of succeeding in the art world  and unfortunately for most artists, it doesn’t come easy.  Luckily, Alyson Stanfield, an art marketing expert, consultant, and author of the popular The Art Biz Blog, helps artists market themselves authentically and genuinely. This book focuses on Internet marketing – building a social media presence, blogging and newsletter secrets, and getting your name into search engines.


Legal Guide for the Visual Artist

Author: Tad Crawford

Whether you like it or not, the legal system is a part of our professional lives. Art law expert, Tad Crawford, crafted an informative guide of the legal implications artists face. He walks through contracts, taxes, copyright, litigation, commissions, licensing, and artist-gallery relationships with practical examples. He also shares sample legal forms and contracts, and offers tips for connecting with affordable attorneys.


Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class

Author: Elaine Grogan Luttrull

Budgeting, taxes and cash flow, Oh My! Books about finances are usually dull and boring, but not this book by CPA and artist, Elaine Grogan Luttrull. It’s filled with engaging stories and examples to help you succeed in your business endeavors. Luttrell will boost your confidence and expertise in taxes, budgets, money management, business etiquette, and much more.


The Artist’s Guide to Grant Writing

Author: Gigi Rosenberg

Are grants your white whale? This guide gives you all the fishing supplies you need like writing tips and marketing strategies from grant officers, grant writers and fundraising specialists. Tap into the fundraising resources at your disposal and finance your artistic endeavors with this accessible read.


The Artist’s Guide to Selling Work

Author: Annabelle Ruston

How do you sell your work in today’s competitive market? This guide covers selecting the right gallery, approaching galleries, pricing, terms and conditions, artist agents, working with publishers, and public art commissions. Ruston also gives advice on social networking and e-marketing so that you can seize digital opportunities.


Show Your Work!: 10 Things Nobody Told You About Getting Discovered

Author: Austin Kleon

“[The] subtitle could just as easily be, ‘How to Self-promote Without Being a Jerkface.’ It’s an incredibly useful and compulsively readable short book.” — The Fast Company

Austin Kleon helped readers unlock their creativity in the New York Times bestseller, Steal Like an Artist. Now, he helps artists get known in his 10-step journey of self-promotion in which he encourages creatives to share their work and voice. The book is small and short, but it packs a punch.

Kleon emphasizes audience building as a process, not a product. Chapters like “You Don’t Have to Be a Genius;” “Share Something Small Every Day;” and “Stick Around,” contribute to the manifesto of being open, generous, brave and productive in our digital age.


Art Inc. – The Essential Guide for Building Your Career as an Artist

Author: Lisa Congdon

“Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist’s income.” – Debbie Millman, president, Sterling Brands

Professional artist, Lisa Congdon, helps artists do what they love and make a career out of it. Learn how to set actionable goals, diversify your income, manage your bookkeeping, copyright your work, promote with social media, build a standout website, exhibit with galleries, sell and price your work, license your art, acquire an agent, and much more.


Sell With Confidence

Author: Barry Watson

Sales does not have to be sleazy. Barry Watson shares actionable techniques to improve your confidence and skills as a salesperson. Understand the true nature of selling, discover the “secret sauce,” be yourself, positively redefine rejection, turn setbacks into comebacks, and create a sales-confidence game plan. You’ll also get a downloadable 7-Step Sales Cheat Sheet!


Art/Work- Everything You Need to Know (and Do) As you Pursue Your Art Career

Authors: Heather Darcy Bhandari and Jonathan Melber

No matter where you are in your professional career, you’ll get incredible value from this comprehensive guide. Heather Darcy Bhandari, a gallery director, and Jonathan Melber, an arts lawyer, give you the business and legal tools to stay in control of your career. The book covers business basics like inventory tracking and preparing invoices; legal precautions like registering a copyright and drafting consignment forms; promotional tools like websites and business cards; and how to approach career decisions like choosing the right venue for showing your work. Don’t learn these lessons the hard way!

 

 

Artpreneur Provides Business Skills for Artists

Feeling lost around the business of art?

Artpreneur gives you the tools to succeed. Its resources range from budget management to insurance coverage to estate planning. It also covers topics that will give artists a leg-up like uncovering the RFQ/RFP process and tips for writing an effective artist statement.

Artpreneur is an online library of art business articles, webinars and videos for artists (including musicians and public artists) and art organizations. It was created by the Arts & Business Council of Greater Boston, a chapter of Americans for the Arts, to support artists and creative entrepreneurs in creating sustainable business practices.

Here’s a highlight of some of the resources available to you, for FREE, from Artpreneur.

 

Arts & Numbers: Budgeting for the Creative Class

Budgeting: Where do you start start? What decision-making tools are available? How do you manage cash?

This webinar covers strategies for combatting the four major financial challenges artists face every day: managing the “professional treadmill”; budgeting; combatting cash shortages; and finding creative fulfillment through professional goals. Elaine Grogan Luttrull, CPA and founder of Minerva Financial Arts, and author of Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class leads the 25-minute webinar.

 

Understanding Entities for Artists

This webinar walks through the different kinds of business entities and structuring options. Learn how to get started and maintain the entity. Hear the pros and cons of sole-proprietorship and discover the differences between an S-Corporation and C-Corporation. Understand basic tax consequences and make the best decision for your career.

 

Insurance for Public Artists

Insurance is a standard element of public art projects. Chris Hawthorne from TGA Cross Insurance speaks to the different types of liability issues that arise during public art projects and the kinds of coverage available. Work with subcontractors? Learn about risk transfer agreements. Discover how you can insure your studio and your works whether they are being installed, hanging in a studio, or placed in storage.

 

What You Need to Know About Estate Planning

Protect your legacy and develop an estate plan with the help of the Volunteer Lawyers for the Arts (VLA).

In this webinar you’ll learn key estate planning basics and vocabulary. Understand why artists need to take extra care when planning their estates. Webinar hosts,  Jim Grace, Executive Director of the Volunteer Lawyer of the Arts and the Arts & Business Council, and Peter Caruso of Prince Lobel Tye LLP, walk through the estate planning process. You’ll get the low-down on inventory, storage, funding plans, valuation, distribution of work, and copyright planning.